Business strategy

ON-LIGHT has a large expertise on conceptualizing new business, with a simple but structured approach.

This analysis can comprise several items
– Study of new business or product lines
– Assessment of marketing strategies
– Benchmarking
– Creation of Go to market strategies and execution
– Business planning and validation

For players active in the field, we can in addition provide Product portfolio management services
– from definition to end of life
– Analysis of current portfolio


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